There’s a new book called “Where The Big Dogs Roam” that has just come out from search engine expert Dori Friend. The book, and Dori’s upcoming “Page One Engine” system are getting a lot of attention in the internet marketing world at the moment so I decided to take a look and let you know my thoughts on them…
Dori Friend’s “Where The Big Dogs Roam” is available for Instant Download here (limited time access)
In this review I’ll give you a synopsis of what you will learn about in Dori’s book and give you my unbiased opinion on it. Then I’ll also offer my personal opinion on whether or not SEO is still a viable opportunity for people looking to make big bucks online. (The short answer is YES, I’ve made at least 6 figures per year, every year since 2012 with organic traffic alone. In fact I had a single 5 page website that made me over 100K last year and required about 5 hours or so of maintenance for the entire year…)
One note before we begin – most people who talk about SEO have NO IDEA what they are talking about. And most of the people who do know, don’t teach it because they are too busy making ridick sums of money. I’ve followed Dori for a while now and she really is at the top with this stuff. There is one other company that I would even think of recommending, but their training starts at 7K, so that is a bit more of an investment.
What Is “Where The Big Dogs Roam” All About? A Quick Synopsis…
Basically, this is a book for people who are interested in making money with Internet marketing, and as you read through it you will see that it is targeted more towards people at a beginner level who might just be starting to realize how much dough there is to be made in this industry.
(That said, I think Dori’s upcoming Page One Engine program appeal to both entry-level marketers as well as seasoned vets who are looking to learn the most current and effective traffic and conversion strategies. I will be posting a full review of the Page One Engine System as soon as I have a chance to thoroughly go through all of the materials.)
Anyhow – In the book Dori explains that its about making the decision to MASTER your life, and achieve the success that you want in life (for example being able to quit your job and make a ton of money online…)
This is a theme I like, as I have personally been self-employed since the beginning of 2010, and have been making way more money as an Internet marketer than I ever did working in a J.O.B. (just over broke.)
The book is broken down into 3 major sections: one on Mindset, one called “The Wild West – Digital Gold” that gives some background on how search engine marketing works, and then a section that outlines 8 “Big Dog Business Models”.
Section I – Change Your Mind, Change Your Life…:
The first section is pretty basic stuff if you have studied any personal development material. She discusses the some of Napoleon Hill’s concepts like the idea that “Whatever the mind can conceive and believe, it can achieve”, mentions the secret and so forth. I’m not knocking it, and Dori isn’t really a personal development expert so I didn’t really expect her to share any paradigm shattering material here. However if you are new to personal development you could actually get a lot out of it. My favorite parts in this section are where she talks about the importance of your “perspective”, and a method for something she calls “swishing”. She also has a method called “The 4 Magic Questions” that I had never heard of before.
Section II – The Wild West…:
The wild west section again is pretty basic. Basically, it discusses the fact that Internet use is up MASSIVELY over the past few years and that there is a ridiculous amount of money that can be made without even having your own website (of course having a site or two is probably a good idea in the long run ) Again, for true beginners this is good info, it also covers the difference between PPC traffic and organic search, and explains that ranking in the organic listing will get you a way higher CTR (click through rate), and completely crush the ROI that you’d be getting via PPC ads. This segues nicely into section 3 where the magic happens.
Section III – Big Dog Business Models…:
Section 3 is by far the most exciting section of this book because it’s where Dori gets down to business and starts talking about HOW you can leverage organic search traffic to make money. The really cool thing here is that she shows you 8 different business models that you can implement. This way, you can pick one that is appeals to you and seems in line with what you want to be doing. A lot of people who get into internet marketing get stuck doing one thing, that isn’t even really all that lucrative and effective, and as a result most people end up getting burned out and quitting before they can achieve success. This why I think its really important for newer marketers to learn about all of the different business models and marketing strategies that are out there.
When you see the big picture of just how many opportunities are out there it’s hard not to feel super optimistic about just what is possible for you.
I won’t go into all of them, but the business models include: “Launch Jacking”, Reputation Management, YouTube Marketing, Becoming An SEO Agency, Social Media Traffic, selling and Renting Websites, Affiliate Marketing and Email Marketing. These are all business models that can be learned pretty quickly and there are multi-millions to multi-billions (possibly trillions) being earned in each of them.
The book doesn’t go too deep into all of the specifics of how to implement each business model, but they are explained and outlined so that you can see the basic frameworks for how these models work and there are definitely some gold nuggets that even advanced marketers will find very useful.
The cool thing is that once you have a successful business up and running, even one new idea or technique that you learn can quickly translate into hundreds of thousands or even millions of dollars in profit.
So – Is SEO Still Worth Focusing On?
In the end, the question is whether this is really something that you want to be focusing your time on. After all, there are a lot of ways to make money online, from buying traffic, to becoming a product vendor, to doing e-commerce, selling via Amazon and so on and so on…
If you are already making money with organic traffic then the answer is obviously yes, and if so you should definitely checkout Dori’s full Page One Engine system.
However, if you are new to IM you may be less sure on what to focus on. Here’s my perspective…
In the past few years the “IM community” hasn’t been that excited about search. A lot of people did it wrong and decided that it was “too hard” or too inconsistent. However, this is a good thing, because it is easier than ever and there is a lot less competition than there ever was before. And if you do it the way Dori tells you and don’t do anything “shady” you can potentially earn a very high and very consistent income solely using free search traffic. Personally I love free traffic because the ROI is sick and it’s really easy to set up sites that earn solid income month after month with very little maintenance.
That said, if this subject interests you then definitely download this book now, and be sure to watch the free live trainings that Dori is going to be rolling out over the next couple of weeks. I’m sure that you will find some valuable information that you can use to grow your business. And if you implement them correctly, I wouldn’t be surprised if you made a lot of money. Click Here to Download Where The Big Dogs Roam Now!